Salary Benchmark Tool

Tech/Ecom - SMB 2026

Based on multiple paid sources we create a new Salary Benchmark specialised in Tech & Ecom SMB's every year. Buy it here, for a small price, and gain the benefits of understanding what the market looks like salary wise.

Salary Benchmark Tool

Tech/Ecom - SMB 2026

Based on multiple paid sources we create a new Salary Benchmark specialised in Tech & Ecom SMB's every year. Buy it here, for a small price, and gain the benefits of understanding what the market looks like salary wise.

A colorful unicorn piñata hangs from the ceiling in a modern office space, with a green plant nearby.
A colorful unicorn piñata hangs from the ceiling in a modern office space, with a green plant nearby.
A colorful unicorn piñata hangs from the ceiling in a modern office space, with a green plant nearby.
The talent fix logo white
The talent fix logo white

About

Becauseretainingandhiringgreatpeoplestartswithknowingwhereyoustand
Becauseretainingandhiringgreatpeoplestartswithknowingwhereyoustand

The benchmark covers a large share of the most critical roles within tech-driven, digital organisations (see the list below).

People & Culture specialisten die strategischer willen werken. HR Business Partners die hun rol willen upgraden.

Market-aligned salary ranges relevant to SMB–mid corporate companies

Stronger decision-making for retention, hiring and progression

Clear insight into cost structures and scalability

Clear insight into cost structures and scalability

A solid foundation for fair and consistent compensation policies

A solid foundation for fair and consistent compensation policies

A tailored salary benchmark can easily cost thousands of euros. This tool gives you the insight for €199

A tailored salary benchmark can easily cost thousands of euros. This tool gives you the insight for €199

Make compensation decisions with confidence

Stop guessing what’s competitive. This benchmark gives you a clear market reference so you can align salaries with your company’s phase, avoid friction, and make (your) talent the best offer.

Make compensation decisions with confidence

Stop guessing what’s competitive. This benchmark gives you a clear market reference so you can align salaries with your company’s phase, avoid friction, and make (your) talent the best offer.

Make compensation decisions with confidence

Stop guessing what’s competitive. This benchmark gives you a clear market reference so you can align salaries with your company’s phase, avoid friction, and make (your) talent the best offer.

Clarity over compensation chaos

No more endless debates or inconsistent offers. With structured benchmark insights, you bring transparency and logic to salary discussions.

Clarity over compensation chaos

No more endless debates or inconsistent offers. With structured benchmark insights, you bring transparency and logic to salary discussions.

Clarity over compensation chaos

No more endless debates or inconsistent offers. With structured benchmark insights, you bring transparency and logic to salary discussions.

No expensive consultancy needed

A tailored benchmark often costs thousands. This tool gives you practical, market-based insight for €199 — so you can act fast without overcomplicating the process. Covers all the most important Tech/Ecom roles.

No expensive consultancy needed

A tailored benchmark often costs thousands. This tool gives you practical, market-based insight for €199 — so you can act fast without overcomplicating the process. Covers all the most important Tech/Ecom roles.

No expensive consultancy needed

A tailored benchmark often costs thousands. This tool gives you practical, market-based insight for €199 — so you can act fast without overcomplicating the process. Covers all the most important Tech/Ecom roles.

This benchmark includes

Here we go…

Performance Marketer
SEA Specialist
Social Advertising Specialist
Digital Marketer
CRM Marketer
Email Marketer
Campaign Manager
Content Manager
Social Media Marketer
Influencer Marketer
Marketing Manager (Lead)
Head of Marketing
Head of Sales
Graphic Designer
UI/UX Designer
CRO Specialist
E-commerce Specialist
Marketplace Manager

Key Account Manager B2B
Sales Manager (360 focus)
Sales Development Representative
Business Development Manager
Product Owner
Head of Tech
Fullstack Developer
Front-end Developer
Back-end Developer
Data Engineer
Data Scientist
Country Manager NL
Country Manager BENELUX
Supply Planner
Demand Planner
Customer Service Manager
Team Lead Customer Service
Customer Service Representative

Business Controller
Head of Finance
Finance Controller
Financial Administration Assistant
Head of People
Recruiter
HR Manager
HR Officer
Office Manager
AI Prompt Builder
Manage Data
Lead AI
Director AI
CEO
CFO
COO
CCO
CPO
CTO

What you'll gain

Employee Retention

By measuring yourself against the market, you prevent unwanted attrition caused by perceived or real underpayment. Strengthening your competitive position.

Employee Retention

By measuring yourself against the market, you prevent unwanted attrition caused by perceived or real underpayment. Strengthening your competitive position.

Employee Retention

By measuring yourself against the market, you prevent unwanted attrition caused by perceived or real underpayment. Strengthening your competitive position.

Aligning legacy & new hires

Rapid growth often leads to salary imbalance. This benchmark provides an objective foundation to align salaries across existing and newly hired employees.

Aligning legacy & new hires

Rapid growth often leads to salary imbalance. This benchmark provides an objective foundation to align salaries across existing and newly hired employees.

Aligning legacy & new hires

Rapid growth often leads to salary imbalance. This benchmark provides an objective foundation to align salaries across existing and newly hired employees.

Gain Practical Tools

Gain clarity on how much you need - and can afford - to invest in new hires and team expansion.

Gain Practical Tools

Gain clarity on how much you need - and can afford - to invest in new hires and team expansion.

Gain Practical Tools

Gain clarity on how much you need - and can afford - to invest in new hires and team expansion.

Better competitve position

The benchmark covers a large share of the most critical roles within tech-driven, digital and corporate organisations.

Better competitve position

The benchmark covers a large share of the most critical roles within tech-driven, digital and corporate organisations.

Better competitve position

The benchmark covers a large share of the most critical roles within tech-driven, digital and corporate organisations.

Best practices as implemented at the most successful companies in the Netherlands.

About

Kellyistheonethatcreatedthisbenchmarktoolforyou
Kellyistheonethatcreatedthisbenchmarktoolforyou
A woman with long brown hair sits casually in a modern chair, looking over her shoulder, in a bright room.
A woman with long brown hair sits casually in a modern chair, looking over her shoulder, in a bright room.

She worked at 40+ of the most successful companies in The Netherlands.

People & Culture specialisten die strategischer willen werken. HR Business Partners die hun rol willen upgraden.

With big names like Recruitee, Vinted, Eventbrite, Alleo, Equalture. The Talent Institute, Sprints & Sneakers, Media Markt and many more…..

Expert in the Scaling Up method and growing A-player teams

Over 12 years of experience in People in Culture

Over 12 years of experience in People in Culture

Has been in over 10 leadership teams as a Head of People & Culture

Has been in over 10 leadership teams as a Head of People & Culture

A tailored salary benchmark can easily cost thousands. This tool gives you the insights for €199

A tailored salary benchmark can easily cost thousands. This tool gives you the insights for €199

A woman with long brown hair sits casually in a modern chair, looking over her shoulder, in a bright room.

What others have to say about Kelly

Brilliant HR strategists who have a keen understanding of how to approach all people-related processes and potential issues

Lotte vanderWalle

HR Director @Qualinx

Brilliant HR strategists who have a keen understanding of how to approach all people-related processes and potential issues

Lotte vanderWalle

HR Director @Qualinx

Brilliant HR strategists who have a keen understanding of how to approach all people-related processes and potential issues

Lotte vanderWalle

HR Director @Qualinx

A smiling woman with long, wavy blonde hair poses against a dark background.
“I started as a newbie in the People field and Kelly managed to teach me everything she knows in a few months.”

Paula Zonneveld

People & Culture @ LessonUp

A smiling woman with long, wavy blonde hair poses against a dark background.
“I started as a newbie in the People field and Kelly managed to teach me everything she knows in a few months.”

Paula Zonneveld

People & Culture @ LessonUp

A smiling woman with long, wavy blonde hair poses against a dark background.
“I started as a newbie in the People field and Kelly managed to teach me everything she knows in a few months.”

Paula Zonneveld

People & Culture @ LessonUp

A young man with a beard stands confidently in front of a wooden background, looking directly at the camera.
“Kelly stelt zonder probleem haar kennis en ervaring aan mij beschikbaar. Stukje bij beetje maakt ze van mij een échte HR professional”

Wesley Meijroos

People & Growth @ Accoris

A young man with a beard stands confidently in front of a wooden background, looking directly at the camera.
“Kelly stelt zonder probleem haar kennis en ervaring aan mij beschikbaar. Stukje bij beetje maakt ze van mij een échte HR professional”

Wesley Meijroos

People & Growth @ Accoris

A young man with a beard stands confidently in front of a wooden background, looking directly at the camera.
“Kelly stelt zonder probleem haar kennis en ervaring aan mij beschikbaar. Stukje bij beetje maakt ze van mij een échte HR professional”

Wesley Meijroos

People & Growth @ Accoris

Looking for a tailor—made salary benchmark & Benefits advise?

You can still join now for €149 the price will go up to €349.

Nog even verder kijken?

Bekijk onze andere cursussen en tools

E-course

Bouw een salarishuis & boost je impact

E-course

Bouw een salarishuis & boost je impact

E-course

Bouw een salarishuis & boost je impact

A person with sticky notes covering their face, wearing a gray sweater, against a neutral background.

E-course

Set-up your Works Council hassle-free

A person with sticky notes covering their face, wearing a gray sweater, against a neutral background.

E-course

Set-up your Works Council hassle-free

A person with sticky notes covering their face, wearing a gray sweater, against a neutral background.

E-course

Set-up your Works Council hassle-free